Aaron’s is a leader in the lease-to-own industry. Founded in 1955 and headquartered in Atlanta, the retailer has more than 1,300 stores in the U.S. and Canada.
Today’s furniture shoppers do a lot of inspirational browsing online. Aaron’s knows that even though they carry popular furniture styles in their stores, they’re not top-of-mind when people go searching for decorating ideas. So, to get the attention of the style-savvy, click-and-like crowd, they needed to shake things up.
Social Media | Facebook Engagement
Social Media | Instagram Engagement
Social Media | Retail & E-commerce
Polished, playful visuals (designed to stop shoppers mid-scroll) and clever copy (inviting them to engage) formed the heart of “We’ll make it yours. You make it you.”
To bring the concept to life and give Aaron’s a conversational opener with new audiences, we tapped into personality-based style trends, which we called: The Cozy Dreamers, The Plant Parents, The Gamers, and The Chic Wine’rs.
“We’ll make it yours. You make it you.” Unleashing our creative energies, we let the chair personalities speak for themselves.
A toolkit and style guide – complete with additional images and copy options, as well as typeface, color palette, and voice and tone recommendations – ensured the Aaron’s team would be able to evolve the campaign for any needs beyond social media.
A toolkit and style guide – complete with additional images and copy options, as well as typeface, color palette, and voice and tone recommendations – ensured the Aaron’s team would be able to evolve the campaign for any needs beyond social media.
Through social posts with animated chairs, we invited shoppers to see different decorating styles come alive with a few well-chosen accessories.
Just some modern chic sip-back-and-relax style inspo.
#YouMakeItYou
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